Over the past 25 years, ADF Research has conducted research in many sectors including: Automotive Business-to-Business Consumer Products Financial Services (Banks, S&L's, Insurance) Government Services Health Care/Medical Media (Cable, Broadcast, Print) Public Policy/Social Issues/Public Opinion Polling Real Estate Retail/Wholesale Technology Trade Association Travel and Recreation Telecommunications Utilities (Electric, Gas, Water), Energy Conservation Specific types of research conducted include: Advertising Awareness/Penetration Brand Positioning/Image Community Issues Concept Testing Consumer and Business Satisfaction/Loyalty Disenrollment/Termination/Closed Account Employee Surveys Listenership and Readership Market Segmentation Needs Assessment New Product/Service Introduction Product and Service Pricing Relocation (store, hospital, etc.) Shopping Habits Examples of universes and populations we have studied include: Accountants, attorneys, bankers, business executives, consumers of specific products and services, decision makers, employees, farmers, general public, health plan administrators, insurance brokers, MIS managers, parents, physicians, purchasing agents, school administrators, students, subscribers, etc.